Keyword Research

Keyword Research

Competitor analysis and keyword/key phrase research is the most important step in developing a web site. It is the first step in the process of creating a web site that can receive favorable ranking with the major search engines. Our competitor analysis, keyword research and additional tools enable you to create a web site based on market knowledge which always results in a more effective web site.

This research is optional; the cost is not included in our web design and web development fee, however, we highly recommend it to our customers. Developing a web site without conducting competitor analysis and keyword research may result in a beautiful web site but, if search engines don't return the web site as a match to a potential customer's search, all one has is a pretty web site. Successful web sites are built on the foundation of critical competitor analysis and keyword research. Without this vital information, a web site is just a pretty thing; not capable of improving a business' bottom line.

Competitor Analysis

Before beginning work on your web site design or web site development, we start by identifying your market and your competitors. We report on key factors on your competitor's web sites that will help you make critical decisions about the content and design elements you want to include on your web site. Contact us to learn how you can benefit from our competitor analysis.

Keyword and Key Phrase Research

Types of Search Results

There are two types of search results: sponsored (or paid) results and organic results. Sponsored results are known as Pay-per-Click (PPC) which means the search engine will charge you a fee every time someone clicks on your paid advertisement.

Our keyword research locates keywords that potential customers use when searching for the products and services you sell. Identifying and using these keywords and key phrases may improve our customer's ranking in organic or non-paid search results. There are no pay-per-click charges with organic search results so, once our research is complete, you have no additional out-of-pocket expenses.

Benefits of Keyword and Key Phrase Research

After completing your competitor analysis, we research the best keywords and key phrases for your web site. Our recommendations are based on a number of factors specific to your industry and market area. Our keyword and key phrase suggestions provide the insight needed to write effective text for your web site.We also review your web site text and offer helpful advice and insight that may improve your web site’s readability and search-ability.

Other factors also are important to a favorable ranking by the search engines. W3C compliant web site code is crucial to a favorable ranking. Web sites that contain coding errors can hinder the search engine spiders from indexing your site. We employ special coding techniques that make it possible for the search engines to index your site, thus improving your web site’s chances of receiving a favorable ranking.

Customer Success Stories

Assurance Books received first page Google ranking only a few weeks after their web site went live. Their web site is continuing to receive first page Google ranking using: “heaven doubts assurance” as their search criteria. Another customer received similar results based on their search criteria.

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